Abstract
The present conceptual review study attempts to focus on the crucial execution gap in the establishment of sustainable supply chains in the Indian economy under unpredictable conditions. Management Commitment and Technological Readiness are the main organisational antecedents considered in the conventional literature; however, this study indicates that such internal competencies are not enough when facing macro-environmental shocks. Based on the emerging literature, the authors build a novel conceptual framework based on the Resource Based View, treating a GenAI Decision Support System as an active cognitive mediator. This intermediary layer is crucial for the integration of unstructured data, the refinement of pathways for green financing, and the translation of corporate intent into Environmental and Social Supply Chain Sustainability (ESSCS). Importantly, the paradigm conceptualises Geopolitical Risk as a broad macro-environmental moderator that constrains capital allocation and destabilises logistical networks. This article gives a strong theoretical blueprint to help corporate leaders and policy architects to negotiate the challengesof green financing in a global systemic uncertain world inside the Indian regulatory framework and National Logistics Policy.
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