Abstract
The rapid expansion of financial technology, particularly in developing countries such as India, has revolutionised the financial services sector. Fintech employs blockchain, cloud computing, big data analytics, artificial intelligence, and mobile applications to enhance the accessibility, efficiency, and transparency of financial services. This study examines secondary data from peer-reviewed journals, institutional reports, and academic databases such as Scopus, EBSCO, and Web of Science to ascertain the relationship between FinTech adoption, consumer satisfaction, and economic development. The study, grounded on the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Technology Acceptance Model (TAM), identified that ease of use, trust, service quality, perceived usefulness, and customer facilitation influence the adoption of digital financial services. In contrast to in-person visits, FinTech solutions such as digital payments, mobile banking, and AI-enhanced platforms enhance transaction speed (in real time), convenience, personalisation, and dependability, hence augmenting consumer happiness and satisfaction. FinTech enhances macroeconomic financial inclusion by facilitating rural access to loans, payments, insurance, and investments. This extensive access fosters economic participation and sustainability. The research indicates that FinTech fosters customer-centric innovation and sustainable economic growth, including constraints such as reliance on secondary data and varying levels of digital literacy.
References
- Kanaparthi V. AI-based personalization and trust in digital finance. arXiv preprint arXiv:2401.15700. 2024 Jan 28. https://doi.org/10.48550/arXiv.2401.15700
- Reddy R, Ananth AA, Metta S. The Role of Fintech in Supporting Sustainable Investing Practices with Special Reference to Telangana State. International Journal of Advances in Business and Management Research (IJABMR). 2025 Dec 12;3(2):36-46. https://doi.org/10.62674/ijabmr.2025.v3i02.004
- Vijai C, Bhuvaneswari L, Sathyakala S, Dhinakaran DP, Arun R, Lakshmi MR. The effect of Fintech on customer satisfaction level. Journal of Survey in Fisheries Sciences. 2023;10(3):6628-34.
- Sarel D, Marmorstein H. Marketing online banking services: the voice of the customer. Journal of Financial Services Marketing. 2003 Dec 1;8(2):106-18. https://doi.org/10.1057/palgrave.fsm.4770111
- Arner DW, Barberis J, Buckley RP. The evolution of Fintech: A new post-crisis paradigm. Geo. J. Int'l L... 2015; 47:1271. https://doi.org/10.2139/ssrn.2676553
- Gomber P, Kauffman RJ, Parker C, Weber BW. On the fintech revolution: Interpreting the forces of innovation, disruption, and transformation in financial services. Journal of management information systems. 2018 Jan 2;35(1):220-65. https://doi.org/10.1080/07421222.2018.1440766
- Klapper L. Financial inclusion in Africa: An overview (World Bank Policy Research Working Paper No. 6088). The World Bank [Internet]. 2012 https://doi.org/10.1596/1813-9450-6088
- Ozili PK. Impact of digital finance on financial inclusion and stability. Borsa istanbul review. 2018 Dec 1;18(4):329-40. https://doi.org/10.1016/j.bir.2017.12.003
- Davis FD. Technology acceptance model: TAM. Al-Suqri, MN, Al-Aufi, AS: Information seeking behavior and technology adoption. 1989;205(219):5.
- Venkatesh V, Morris MG, Davis GB, Davis FD. User acceptance of information technology: Toward a unified view1. MIS quarterly. 2003 Sep 1;27(3):425-78. https://doi.org/10.2307/30036540
- Lee MC. Factors influencing the adoption of internet banking: An integration of TAM and TPB with perceived risk and perceived benefit. Electronic commerce research and applications. 2009 May 1;8(3):130-41. https://doi.org/10.1016/j.elerap.2008.11.006
- Chowdhury PR, Ghosal I. India: The digital economy and its financial inclusion with special reference to Industry 5.0. InSustainable strategic business infrastructure development and contemporary digital practices in Industry 5.0 2024 Nov 22 (pp. 125-138). Apple Academic Press. https://doi.org/10.1201/9781003492160
- Rajan RG, Zingales L. The great reversals: the politics of financial development in the twentieth century. Journal of financial economics. 2003 Jul 1;69(1):5-0. https://doi.org/10.1016/S0304-405X(03)00125-9
- Ghosal I, Gupta S, Rana S, Saha D, editors. Indigenous Empowerment through Human-Machine Interactions: The Challenges and Strategies from Business Lenses. Emerald Publishing Limited; 2025 Apr 30. https://doi.org/10.1108/978-1-83608-068-820251020
- Misra A, Tankha A. Inclusive finance India report 2018. Access Assist; 2018. Retrieved from: https://www.findevgateway.org/paper/2018/12/inclusive-finance-india-report-2018
- Khurana L, Chandra SR, Rao NJ, Thota V, Kaipa RR, Ramana SV. Fintech and financial inclusion in India: A data-driven analysis of digital payments and banking access. Journal of Informatics Education and Research. 2025. https://doi.org/10.52783/jier.v5i3.3774
- Gupta L, Shrivastav RK, Kumar S, Goel R. Beyond Banking: The Future of Financial Inclusion and Economic Empowerment. InRegulation and Inclusivity in Finance and Accounting: Navigating Regulatory Frameworks and Technological Advancements 2026 Jan 2 (pp. 77-97). Cham: Springer Nature Switzerland. https://doi.org/10.1007/978-3-032-01677-5_4
- Satyavani S, Suryanarayana A. The Revolutionary Fintech Wave: The Impact and Potential of Financial Services. International Journal of Advances in Business and Management Research (IJABMR). 2025 Nov 11;3(Suppl 2):239-54. https://doi.org/10.62674/ijabmr.2025.v3isupp2.0023
- Ghosh P, Vallee B, Zeng Y. Fintech lending and cashless payments. The Journal of Finance. 2025 Aug 18. https://doi.org/10.1111/jofi.70003












