Abstract
Microfinance is a crucial weapon in the fight against poverty and strengthening socioeconomic resilience among disadvantaged people worldwide. This study investigates microfinance in Uttarakhand's Bhotia society and sustainable tourism. The research seeks to determine how microfinance can help indigenous people manage tourism projects more financially secure and self-reliantly while adopting eco-friendly practices that will promote socio-economic stability and cultural preservation. The research strategy entails surveying 150 Bhotia tourism workers and microfinance customers. The questionnaire covers financial resilience, empowerment in sustainable tourism, and engagement in sustainable actions with 10-15 Likert scale items. This data study examines community empowerment and microfinance access using chi-square analyses, t-tests, and descriptive statistics. Critical findings show that microfinance considerably improves financial stability by helping community members survive economic shifts, seasonal adjustments, and emergency financing. Microfinance also empowers people to lead culturally aligned tourism projects. Microfinance availability also promotes sustainable development initiatives including sustainable business and community conservation, according to the study. Policymakers, NGOs, and microfinance organisations interested in sustainable tourism initiatives in indigenous communities can benefit from this paper's discussion of microfinance as a solution. Microfinance supports community-led tourist projects, respects native culture, and promotes sustainability by achieving economic, cultural, and environmental goals. The research seeks to determine how microfinance can help indigenous people manage tourism projects more financially secure and self-reliantly while adopting eco-friendly practices that will promote socio-economic stability and cultural preservation.
References
- Arora M, Sharma RL. Analyzing microfinance as a resilience strategy for poverty alleviation and promoting sustainable tourism: A communicative perspective. InDynamics of the tourism industry 2024 Feb 13 (pp. 125-143). Apple Academic Press.
- Boluk KA, Cavaliere CT, Higgins-Desbiolles F. A critical framework for interrogating the United Nations Sustainable Development Goals 2030 Agenda in tourism. Journal of Sustainable Tourism. 2019 Jul 3. https://doi.org/10.1080/09669582.2019.1619748
- Hall CM. Constructing sustainable tourism development: The 2030 agenda and the managerial ecology of sustainable tourism. Journal of sustainable tourism. 2019 Jul 3;27(7):1044-60. https://doi.org/10.1080/09669582.2018.1560456
- Amoamo M, Ruckstuhl K, Ruwhiu D. Balancing indigenous values through diverse economies: A case study of Māori ecotourism. InReworking Tourism 2020 Jul 29 (pp. 6-23). Routledge. https://doi.org/10.1080/21568316.2018.1481452
- Arora M. Microfinance as a catalyst of promoting SMEs for rebuilding communities: A roadmap for achieving SDGs suggesting policy implications. https://doi.org/10.1108/978-1-83549-015-020241006
- Robert FC, Frey LM, Sisodia GS. Village development framework through self-help-group entrepreneurship, microcredit, and anchor customers in solar microgrids for cooperative sustainable rural societies. Journal of Rural Studies. 2021 Dec 1;88:432-40. https://doi.org/10.1016/j.jrurstud.2021.07.013
- Koppenhafer L, Scott K, Weaver T, Mulder M. The service empowerment model: a collaborative approach to reducing vulnerability. Journal of Services Marketing. 2023 Aug 15;37(7):911-26. https://doi.org/10.1108/JSM-10-2022-0317
- Akbar S, Higgins-Desbiolles F. Critical perspectives on aboriginal and Torres Strait islander tourism: Towards indigenous-led approaches. InInclusive Place Branding 2017 Nov 22 (pp. 23-36). Routledge. https://doi.org/10.4324/9781315620350-3
- Sriyani GT. Impact of community-based tourism projects’ empowerment on the adoption of sustainability practices by community tourism entrepreneurs in Sri Lanka. Wayamba Journal of Management. 2022 Jun 22;13(1). https://doi.org/10.4038/wjm.v13i1.7555
- Bunten AC, Graburn NH, editors. Indigenous tourism movements. University of Toronto Press; 2018 Feb 5. https://doi.org/10.17953/0161-6463-43.1.113
- Gaunker RR. CULTURAL TOURISM AND RETAIL SHOPPING: A STRATEGIC CONCEPTUAL MODEL FOR SUSTAINABLE TOURISM DEVELOPMENT. International Journal of Advances in Business and Management Research (IJABMR). 2025 Nov 11;3(Suppl 2):156-68. https://doi.org/10.62674/ijabmr.2025.v3isupp2.0016
- Scheyvens R, Banks G, Hughes E. The private sector and the SDGs: The need to move beyond ‘business as usual’. Sustainable Development. 2016 Nov;24(6):371-82. https://doi.org/10.1002/sd.1623
- Movono A. Conceptualizing destinations as a vanua: The evolution and resilience of a Fijian social and ecological system. In Tourism resilience and adaptation to environmental change 2017 Jul 31 (pp. 286-302). Routledge. https://doi.org/10.4324/9781315463971-21?urlappend=%3Futm_source%3Dresearchgate.net%26utm_medium%3Darticle
- Hoque MA, Lovelock B, Carr A. Alleviating Indigenous poverty through tourism: the role of NGOs. Journal of sustainable tourism. 2022 Aug 9;30(10):2333-51. https://doi.org/10.1080/09669582.2020.1860070
- Cheer JM, Pratt S, Tolkach D, Bailey A, Taumoepeau S, Movono A. Tourism in Pacific island countries: A status quo round‐up. Asia & the Pacific Policy Studies. 2018 Sep;5(3):442-61. https://doi.org/10.1002/app5.250
- Mallepally A, Mallepally A. Women Entrepreneurs and Startups: Breaking Barriers. International Journal of Advances in Business and Management Research (IJABMR). 2025 Aug 8;3(Suppl 1):86-92. https://doi.org/10.62674/ijabmr.2025.v3isupp1.011












