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How Green Entrepreneurial Orientation Influences Green Supply Chain Practices: Evidence from MSMEs in Karnataka | International Journal of Advances in Business and Management Research (IJABMR)
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Articles
DOI: 10.62674/ijabmr.2026.v3i03.001
Published: 2026-03-12

How Green Entrepreneurial Orientation Influences Green Supply Chain Practices: Evidence from MSMEs in Karnataka

Alvas College, Moodbidri, 574227 Karnataka, India
Alvas College, Moodbidri, 574227 Karnataka, India
Alvas College, Moodbidri, 574227 Karnataka, India
Environmental Dynamics Green Entrepreneurial Orientation Green Knowledge Sharing Green Supply Chain Management MSMEs in Karnataka SMARTPLS

Abstract

With the help of environmental dynamicism (ED) and green knowledge sharing (GKS), the study aims to determine whether green entrepreneurial orientation (GEO) has a moderating or mediating effect on MSMEs in Karnataka, India's adoption of GSM. The research employs a quantitative approach and a cross-sectional design. The theoretical frameworks are divided into three categories: knowledge-based, dynamic capability, and natural resource-based. 228 MSME owners and managers in five important Karnataka industrial areas provided data, which SmartPLS 4 collected and processed. ED has no moderating influence between GKS and GSCM, but GKS has a significant impact on GSCM and fully mediates the GEO-GSCM link, the results show. GEO positively impacts both GKS and GSCM. The model is also well-fitting, exhibiting strong predictive relevance and explanatory power (R = 0.589). This study will be beneficial for policymakers and MSME associations in promoting green leadership, a knowledge-sharing culture, and building the capacity of MSMEs for sustainable business development.

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Journal title

International Journal of Advances in Business and Management Research (IJABMR)

ISSN (online)

2584-1718

Publisher's name

Swami Vivekananda Global Academy, India

Established Since

2023

Email Id

info@ijabmresearch.org

DOI Prefix

10.62674/ijabmr

Peer Review

Double Anonymous Peer Review

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CC BY-NC-ND

Open Access

Yes

 

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Score: 6.038









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