Abstract
This research paper explores the crucial role of entrepreneurship and innovation in promoting sustainable development and advancing the global sustainability goals (SDGs). As the world faces unprecedented challenges, including climate change, resource depletion, and social inequality, entrepreneurial ventures have become key drivers of innovative solutions that address environmental and social issues. The paper examines the intersection of entrepreneurial creativity and sustainability, analysing how innovative business models, green technologies, and social enterprises contribute to achieving SDGs. It also addresses the barriers entrepreneurs face, including financial, regulatory, and market-related challenges, and highlights opportunities for fostering sustainable entrepreneurship through impact investing, public-private partnerships, and emerging technologies. Drawing on case studies of successful sustainable ventures, the paper reveals how entrepreneurship can serve as a catalyst for positive change, contributing to a sustainable future. The findings aim to inform policymakers, business leaders, and entrepreneurs, offering practical recommendations for advancing sustainability through innovation.
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