Abstract
Sustainable Supply Chain Management (SSCM) integrates environmental, social, and economic concerns into traditional supply chain operations, thereby decreasing environmental impact while maintaining profitability. As global concerns about climate change, resource depletion, and ethical labour practices develop, firms are increasingly employing SSCM techniques, such as green procurement, carbon-neutral logistics, waste reduction, and circular economy principles. This technique not only guarantees regulatory compliance, but it also boosts brand recognition, operational efficiency, and long-term survival. Emerging technologies such as blockchain, AI, and IoT are critical to enhancing transparency, traceability, and efficiency in sustainable supply chains. However, challenges such as high implementation costs, supplier resistance, and complex global regulations remain significant barriers. Through case studies and empirical research, this abstract highlights how leading companies are successfully implementing SSCM to achieve competitive advantage while contributing to the United Nations Sustainable Development Goals (SDGs). Future advancements in renewable energy, smart logistics, and policy frameworks are expected to further accelerate the adoption of SSCM, making it a cornerstone of responsible business practices in the 21st century.
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