Promotional Strategies for Brands on Social Networking Sites

Abstract

This paper's goals are important for two reasons: first, from the perspective of businesses, to investigate the reasons for and practical applications of social media brand pages; second, from the user's perspective, to learn how these pages might be of value. For the purpose of this study, this study used a qualitative methodology. Facts were acquired via in-person interviews with 14 marketing managers for their company's involvement in Social Networking Sites, and it provides preliminary evidence regarding the activities of enterprises, the factors that prompted their participation, and the results of their efforts, among other things. In addition to providing products and services, the company also hosts contests for fans, publishes guides and how-to articles, and handles customer support issues. The key motivators are the rising profile of rivals, the mandate to save expenses, the central office's strategic direction, and the prevalence of social media. The major intended outcomes for businesses were described as follows: communication with customers, customer relationship creation and improvement, customer engagement, product promotion and sales growth, and better focused customer acquisition. Conclusions should be taken with a grain of salt, as social media research is still a relatively new subject and this study was qualitative in nature. For a more in-depth understanding of the situation, it would be helpful to conduct interviews with businesses from a variety of industries, as well as users of various social media platforms. This article highlights numerous possibilities for business leaders and recommends best practises for using social media. Given the proliferation of social networking sites and its incorporation into corporate advertising strategies, this study offers an initial stage in gaining insight into how corporations use these platforms.