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Articles
Published: 2024-03-12

The Future of Marketing Analytics: Trends and Emerging Technologies

RESEARCH SCHOLAR LINCOLNG UNIVERSITY
Lincoln University College, 47301 Petaling Jaya, Selangor D. E., Malaysia
Lincoln University College, 47301 Petaling Jaya, Selangor D. E., Malaysia
Data-driven Marketing Analytics Predictive Technology Trends

Abstract

The study gives a summary of marketing analytics, its importance in modern companies, and the changing environment influenced by technological progress. It stresses the need to keep abreast of trends and approaches to improve organisational results. The literature review explores important elements of marketing analytics such as artificial intelligence, machine learning, predictive analytics, personalization, consumer segmentation, and the growing significance of augmented reality and virtual reality. It delves into how these technologies and approaches are changing marketing strategies. The discussion section analyses the consequences of new trends and technology in marketing analytics. The text delves into the impact of AI, machine learning, omni-channel analytics, predictive analytics, real-time analytics, voice and visual search, content personalisation, and ethical issues on the evolution of marketing tactics. The conclusion emphasises the importance of marketing analytics in comprehending client behaviour and fostering corporate growth. It stresses the need to keep abreast of developing trends and technology to be competitive in the changing marketing environment. This study provides future suggestions derived from the examination of present trends in marketing analytics. The recommendation includes adopting new technologies, customizing consumer interactions, using predictive analytics, investing in talent development, balancing data privacy with personalization, utilizing social media, and tracking ROI.

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How to Cite

Zhang Nan, Chen Yuping, & Zhu Kongjue. (2024). The Future of Marketing Analytics: Trends and Emerging Technologies. International Journal of Advances in Business and Management Research (IJABMR), 1(3), 23–32. https://doi.org/10.62674/ijabmr.2024.v1i03.003

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Article Contents

Indexed In

 

Journal title

International Journal of Advances in Business and Management Research (IJABMR)

ISSN (online)

2584-1718

Publisher's name

Swami Vivekananda Global Academy, India

Established Since

2023

Email Id

info@ijabmresearch.org

DOI Prefix

10.62674/ijabmr

Peer Review

Double Anonymous Peer Review

Licensing

CC BY-NC-ND

Open Access

Yes

 

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Score: 6.038










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