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ENTREPRENEURIAL OPPORTUNITIES IN ORGANIC MARKETS: A COMPARATIVE STUDY OF CONSUMER PERCEPTION TOWARDS ORGANIC AND CONVENTIONAL PRODUCTS IN HYDERABAD | International Journal of Advances in Business and Management Research (IJABMR)
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Articles
DOI: 10.62674/ijabmr.2025.v3isupp2.0014
Published: 2025-11-11

ENTREPRENEURIAL OPPORTUNITIES IN ORGANIC MARKETS: A COMPARATIVE STUDY OF CONSUMER PERCEPTION TOWARDS ORGANIC AND CONVENTIONAL PRODUCTS IN HYDERABAD

Vidya Jyothi Institute of Technology, 500075 Hyderabad, India
Vidya Jyothi Institute of Technology, 500075 Hyderabad, India
JAIN (Deemed-to-be-University), 560009 Karnataka, India
KSRM College of Engineering, 516005 Andhra Pradesh, India
Consumers' Perceptions Conventional Products Entrepreneurship Entrepreneurial Opportunity Organic Market Organic Products

Abstract

The purpose of this research is to compare how city dwellers feel about organic and conventional goods. Although awareness and preferences among consumers for organic products have grown in recent years, conventional products are still for many people's first choice. People are becoming more health-conscious and paying more attention to what they eat, which influences the health of individuals and the environment. Health benefits, pricing, and environmental safety were the main points of this paper's analysis of what motivates consumers to make certain purchases. Information for the sample size comes from the standard questionnaire. Consumers' perceptions of the benefits and drawbacks of organic and conventional products are laid bare in the survey. This so-called study concluded that, when compared to conventionally grown food, organic products provided the better nutritional benefits to most respondents.

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Article Contents

Indexed In

 

Journal title

International Journal of Advances in Business and Management Research (IJABMR)

ISSN (online)

2584-1718

Publisher's name

Swami Vivekananda Global Academy, India

Established Since

2023

Email Id

info@ijabmresearch.org

DOI Prefix

10.62674/ijabmr

Peer Review

Double Anonymous Peer Review

Licensing

CC BY-NC-ND

Open Access

Yes

 

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Score: 6.038









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