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CULTURAL TOURISM AND RETAIL SHOPPING: A STRATEGIC CONCEPTUAL MODEL FOR SUSTAINABLE TOURISM DEVELOPMENT | International Journal of Advances in Business and Management Research (IJABMR)
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Articles
DOI: 10.62674/ijabmr.2025.v3isupp2.0016
Published: 2025-11-11

CULTURAL TOURISM AND RETAIL SHOPPING: A STRATEGIC CONCEPTUAL MODEL FOR SUSTAINABLE TOURISM DEVELOPMENT

Aristotle PG College, Moinabad, 501504 Telangana, India
Culture Tourism Residents Retailing Strategic Model Sustainable Tourism Development

Abstract

Tourism-based retailers typically provide goods and services that enhance tourists’ visits to the area, making them more enjoyable and memorable. However, catering to tourists during the off-season does not ensure business survival for many tourism retailers. As a result, they are increasingly seeking ways to enhance their businesses. On the other hand, tourism has resulted in cultural enrichment for travellers and the tourism industry.  Authentic culture has given the community a distinct selling point in the globally competitive tourism industry. However, the commodification of culture has jeopardised its authenticity. Thus, cultural tourism-based retail shopping approaches must promote and sustain tourism. This paper proposes a conceptual model for sustainable tourism development by assessing the strengths, weaknesses, opportunities, and challenges of retailing, cultural tourism, and cultural tourism-based retail business strategies. Qualitative research has been conducted through an observational study involving ten tourists and 25 tourism retailers from Sanguem, Quepem, and Canacona Taluka, who were interviewed to assess their attitudes toward retailing and cultural tourism. The findings reveal a SWOC analysis of retailing and cultural tourism, retail business strategies, and ways to integrate culture, retail, and tourism.

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Journal title

International Journal of Advances in Business and Management Research (IJABMR)

ISSN (online)

2584-1718

Publisher's name

Swami Vivekananda Global Academy, India

Established Since

2023

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info@ijabmresearch.org

DOI Prefix

10.62674/ijabmr

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Double Anonymous Peer Review

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CC BY-NC-ND

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