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International Journal of Advances in Business and Management Research (IJABMR)
Articles
DOI: 10.62674/ijabmr.2025.v3i01.005
Published: 2025-09-12

Adoption of Climate-Smart Agriculture Technologies by Agripreneurs: An Integrated DOI and TAM Approach

Sri Bhuvanendra College Karkala, India
Shree Devi College Ballalbagh Mangalore, India
Mangalore University
Climate-Smart Agriculture Technology Agripreneurs Technology Adoption Technology Acceptance Model Diffusion of Innovation SmartPLS

Abstract

Purpose: This study investigates the key factors influencing Agripreneurs’ adoption of Climate-Smart Agriculture (CSA) technologies in Karnataka, India, by integrating Diffusion of Innovation (DOI) theory and the Technology Acceptance Model (TAM).

Design/methodology/approach: A quantitative cross-sectional survey was conducted with 306 Agripreneurs across three agro-climatic regions: Bayaluseeme, Malenadu, and Karavali. Structural equation modelling using SmartPLS 4.0 was applied to assess the relationships between constructs, such as Relative Advantage (RA), Compatibility (COMP), Observability (OBS), Trialability (TR), Perceived Usefulness (PU), Perceived Ease of Use (PEOU) and Intention to adopt Climate-Smart Agriculture (CSA) technologies (IAT)

Findings: PU emerged as the strongest predictor of adoption intention, followed by COMP, and OBS. While PEOU significantly influenced PU, it showed a direct negative relationship with intention. Although TR was hypothesized to have a positive influence on adoption intention, the results showed no statistically significant effect. Predictive assessment using PLS-Predict confirmed the strong out-of-sample predictive performance of the model.

Practical implications: The findings suggest that CSA technology adoption strategies should focus on showcasing visible success stories, ensuring the local COMP of technologies, and highlighting tangible benefits. Training and extension programs should prioritise usefulness over ease and ensure region-specific and gender-inclusive delivery.

Originality/value: This study contributes to the growing literature on sustainable agriculture by applying an integrated TAM–DOI framework in the context of Indian Agripreneurs.

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How to Cite

Suvarni, S., Deeksha, D., & Raghavendra. (2025). Adoption of Climate-Smart Agriculture Technologies by Agripreneurs: An Integrated DOI and TAM Approach. International Journal of Advances in Business and Management Research (IJABMR), 3(1), 46–66. https://doi.org/10.62674/ijabmr.2025.v3i01.005

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