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International Journal of Advances in Business and Management Research (IJABMR)
Articles
DOI: 10.62674/ijabmr.2025.v3isupp1.001
Published: 2025-08-08

A Systematic Review of the Role of Digital Platforms in Scaling Sustainable Entrepreneurship

KG Reddy College of Engineering & Technology, 500075 Moinabad, Telangana
KG Reddy College of Engineering & Technology, 500075 Moinabad, Telangana
KG Reddy College of Engineering & Technology, 500075 Moinabad, Telangana
Digital Entrepreneurship Digital Transformation Entrepreneurial Ecosystems Impact-driven Innovation Inclusive Digital Innovation Platform-based Ventures Socio-technical Innovation Sustainable Business Models Sustainability-oriented Startups Technological Enablement

Abstract

While the world rallies toward sustainable development, access to digital platforms now enables so many entrepreneurs in terms of the environment and social issues. This paper systematically reviews the literature on what the platforms do for scaling sustainable entrepreneurship. It pulls from peer-reviewed studies published from 2010 to 2024 and uses their findings to synthesise various academic schools on entrepreneurship, sustainability studies, digital innovation, and platform economics. It is found that one of the three roles that digital platforms play toward sustainable entrepreneurship is accessibility to such resources as funding, knowledge, and markets; collaboration and co-creation among different stakeholders; and transparency, accountability, and trust regarding sustainable value propositions. Platforms such as crowdfunding sites, e-commerce ecosystems, blockchain-based traceability systems, and sustainability-oriented social networks have therefore reduced the entry barriers and operational expenses and accelerated access to markets for green and social ventures. Nonetheless, the review also brings to light some of the most significant gaps and challenges. Among these are issues of digital inequality, platform governance, and algorithmic biases, alongside the other troubling possibility of mission drift when entrepreneurs aim for sustainability but scale via a commercially driven platform. The authors argued for more empirical research from the Global South, interdisciplinary approaches to platform analysis, and frameworks that integrate socio-technical and ecological perspectives. This review enhances the budding field of digital sustainability by sketching out the ways in which platforms shape sustainable entrepreneurship and proposing a research agenda going forward. With the double-edged role of digital platforms as enablers and gatekeepers elaborated in the paper, scholars, policymakers, and practitioners are consequently rendered paths illuminating the way to nurturing inclusive and impactful entrepreneurial ecosystems in the digital age.

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How to Cite

Shreya, M., Aaluri, S., & Mallesham, D. (2025). A Systematic Review of the Role of Digital Platforms in Scaling Sustainable Entrepreneurship. International Journal of Advances in Business and Management Research (IJABMR), 3(Suppl 1), 1–9. https://doi.org/10.62674/ijabmr.2025.v3isupp1.001

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Journal title

International Journal of Advances in Business and Management Research (IJABMR)

ISSN (online)

2584-1718

Publisher's name

Swami Vivekananda Global Academy, India

Established Since

2023

Email Id

info@ijabmresearch.org

DOI Prefix

10.62674/ijabmr

Peer Review

Double Anonymous Peer Review

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CC BY-NC-ND

Open Access

Yes

 

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