International Journal of Advances in Business and Management Research (IJABMR)

A Systematic Review of the Role of Digital Platforms in Scaling Sustainable Entrepreneurship

Muthyapu Shreya — 2025-08-08

While the world rallies toward sustainable development, access to digital platforms now enables so many entrepreneurs in terms of the environment and social issues. This paper systematically reviews the literature on what the platforms do for scaling sustainable entrepreneurship. It pulls from peer-reviewed studies published from 2010 to 2024 and uses their findings to synthesise various academic schools on entrepreneurship, sustainability studies, digital innovation, and platform economics. It is found that one of the three roles that digital platforms play toward sustainable entrepreneurship is accessibility to such resources as funding, knowledge, and markets; collaboration and co-creation among different stakeholders; and transparency, accountability, and trust regarding sustainable value propositions. Platforms such as crowdfunding sites, e-commerce ecosystems, blockchain-based traceability systems, and sustainability-oriented social networks have therefore reduced the entry barriers and operational expenses and accelerated access to markets for green and social ventures. Nonetheless, the review also brings to light some of the most significant gaps and challenges. Among these are issues of digital inequality, platform governance, and algorithmic biases, alongside the other troubling possibility of mission drift when entrepreneurs aim for sustainability but scale via a commercially driven platform. The authors argued for more empirical research from the Global South, interdisciplinary approaches to platform analysis, and frameworks that integrate socio-technical and ecological perspectives. This review enhances the budding field of digital sustainability by sketching out the ways in which platforms shape sustainable entrepreneurship and proposing a research agenda going forward. With the double-edged role of digital platforms as enablers and gatekeepers elaborated in the paper, scholars, policymakers, and practitioners are consequently rendered paths illuminating the way to nurturing inclusive and impactful entrepreneurial ecosystems in the digital age.

Analysis on Growth of Sustainable Finance Building the Future of Money

Matecharla Sreedhar Rachana — 2025-08-08

Sustainable finance plays a vital role in the development of the country. Sustainable finance is associated with ESG factors (environmental, social, and governance) and financial performance (financial markets, investment strategies, and banking services). This study explores various trends in sustainable finance, including green bonds. The study examines various aspects of sustainable finance growth, including carbon pricing, financing transitions, ESG funds, and additional related topics. It also studies trends in sustainable finance, starting from green investing activities to A.I. in sustainable finance. It also studies the timeline of sustainable finance. The objectives of the study focus on examining the evolution of sustainable finance. The study aims to examine the emerging trends in sustainable finance. Study the growth of sustainable finance in the future. Methodology Secondary data is used in various reports, articles, research projects, content analyses, case studies, and many more. Descriptive research is used for this study. This study explores the timeline of sustainable finance. This study examines various trends in sustainable finance and its future prospects.

Digital Sustainability: Pioneering a Greener Future through Innovation and Entrepreneurship

N. Uday Kumar — 2025-08-08

In an era defined by rapid digital transformation and environmental urgency, digital sustainability emerges as a pivotal strategy for achieving a greener, more resilient future. This paper explores how innovation and entrepreneurship serve as critical drivers in promoting digital sustainability, enabling businesses, governments, and societies to reduce ecological footprints while maintaining economic growth. By integrating cutting-edge technologies such as AI, blockchain, and the Internet of Things (IoT) with sustainable development goals (SDGs), forward-thinking entrepreneurs are reshaping industries from energy and agriculture to logistics and manufacturing. The study presents a multi-dimensional framework that examines the intersection of digital innovation and sustainability practices, highlighting successful case studies from global start-ups and enterprises. It investigates how digital tools are optimising resource use, lowering carbon emissions, and fostering circular economies. Furthermore, the paper enquires about the role of digital entrepreneurship in addressing systemic environmental challenges and creating scalable solutions aligned with ESG (Environmental, Social, and Governance) principles. Through a combination of theoretical analysis and empirical evidence, the paper points out the revolutionary value of digital entrepreneurship in driving sustainable innovation. It also addresses key barriers such as digital inequality, ethical considerations, and the need for supportive policy ecosystems. The results provide a deeper understanding of how digital sustainability mitigates environmental risks and opens new pathways for inclusive, green economic development.

The Role of Social Impact Investing in Scaling Sustainable Ventures

Mekala Sushmitha — 2025-08-08

Abstract

Sustainable entrepreneurship – businesses whose primary goal is to generate a profit – and indeed measurable social or environmental impact – are emerging as vital change agents in the world in which the growing challenges of climate change, poverty, and inequality are escalating. However, capital for scaling such businesses has to be more than just profit aligned; it must also be purpose aligned. That is the transformative place social impact investing fills. This literature review paper examines critically the role of social impact investing in scaling sustainable ventures, particularly focusing on mechanisms, challenges, and enablers identified across global and regional studies. Drawing upon a comprehensive body of academic literature, policy reports, and practitioner insights, the paper explores how impact investors, from philanthropic foundations to venture capital firms and development finance institutions, support sustainable enterprises through capital infusion, strategic mentorship, ecosystem building, and performance measurement. The importance of blended financing, outcome-based funding models, and catalytic capital would be emphasised as they enable early-stage ventures to grow, innovate, and scale. The review further highlights ongoing challenges such as bearing the burden of quantifying impacts, balancing risk-return expectations, and lack of investable, impact-ready, and tangible ventures in developing regions. The examination of various frameworks such as the Impact Management Project (IMP), Theory of Change, and SDG-aligned investment lenses addresses how standardised metrics and reporting pave ways to bridging the trust gap between investors and entrepreneurs.

Most of the existing literature declares the promise of impact investing; however, the paper also critiques the limited scalability witnessed in practice owing to the fragmentation of ecosystems and inconsistent regulatory support. The conclusion of the review makes recommendations for strengthening the impact landscape for impact investors. Such themes include public-private collaboration, tax incentives, outcome funds, and capacity-building for investors and entrepreneurs. It collates existing knowledge and a future roadmap for social impact investing to scale sustainable enterprises that are inclusive in development.

Catalysts of Change for a Better Tomorrow: The New Age Social Impact Entrepreneurs of the 21st Century

L. Sreenivas Reddy — 2025-08-08

This conceptual paper examines the changing face of entrepreneurship in the 21st century, with a focus on the rising concept of social impact entrepreneurship and the implications of this theoretical model for contemporary disruptions of the status quo. The goal is to explore how these people and companies go beyond profit-focused business models, integrating purpose, inclusivity, and sustainability into the very fabric of what they do. Based on a multidisciplinary review of entrepreneurship theory, social innovation literature, and sustainability frameworks, the paper critically unpacks the strategic behaviours, motivation, and ecosystemic dynamics that drive the emergence of social impact entrepreneurs. The design of this study emanates from a theoretical analysis and integrative framework. It unpacks a few important constructs like mission-driven leadership, stakeholder engagement, and impact-oriented value creation, introducing the conceptual frame through which to appreciate their particular place in the global development conversation. Although the paper does not present empirical findings, it introduces conceptual novelty by identifying the evolving landscape of entrepreneurial intention and highlights the blurred distinctions between ethical capitalism and entrepreneurship. The results of this Paper are a typology for 21st-century social impact entrepreneurs and a conceptual framework that may be useful for future empirical research. Its lack of empiricism is that it now must be validated with case studies or cross-sector data. However, it is relevant for academia, policy, and practice because it can impact educational curricula, strategies for incubators, and inclusive policy measures. The Paper’s contribution lies in reconfiguring social entrepreneurs as dynamic actors of societal change, whose initiatives embody conjoint economic prospects and moral imagination.

Comparative Study of Technology Integration and Challenges in Higher Education: A Case Study of the UK and India

Venkata Subramanya Gopinath Vedula — 2025-08-08

The technological advancement has made a great stride in Higer Education not only in India but across the globe. The present study has made a comparative analysis of the adoption of technology in higher education in Great Britain and India. While attempting to trace the opportunities and the possible challenges while implementing the technology at higher educational institutions, we have examined the available infrastructure, teaching staff preparedness, level of student engagement and the national government policies and regulations. The study also probes into the barriers on the way to implementing tools in learning and management systems and the resistance from execution staff. The study revealed that institutions in the United Kingdom (UK) are leaning more on technology, while the Indian institutions still face resistance in implementation. The gaps in the process of shift are common for both India and UK while the degree varies. The study also offers suggestions for an effective implementation of the technology in higher education.

A Comprehensive Performance Analysis of Pradhan Mantri Mudra Yojana with Emphasis on Women Entrepreneurship

Madhavi Bolla — 2025-08-08

This study looks closely at how loans were given out under the Pradhan Mantri Mudra Yojana (PMMY) from 2019–20 to 2023–24, divided into three types of loans—Shishu, Kishor, and Tarun—and four social groups—General, SC, ST, and OBC. The outcomes reveal that Kishor loans regularly garnered the largest disbursements, underscoring a shift of micro-enterprises towards mid-level stability and expansion. Beneficiaries from the general category consistently outnumbered those from OBCs, SCs, and STs in loan receipts overall years. The COVID-19 pandemic caused a temporary decline in 2020–21, but a vigorous rebound ensued, showcasing the resilience of the policy. The research reveals significant variance in disbursement amounts among different socioeconomic groups and types of loans, with the General category showing the highest standard deviation. The research stresses the need for inclusive credit policy, specifically targeted at marginalised SC/ST groups via organised financial literacy and outreach initiatives.

Driving Environmental Progress: Transforming Energy Systems in Response to Climate Change

Kavya Gandikota — 2025-08-08

The study states that a JT encourages constructive technical innovation and suggests a comprehensive scientific approach that limits the distribution of materials, includes feasible energy solutions, and permits changes to the process. It brings attention to the ways temperature changes have an even greater impact on people. emphasizing the imperative for systematic incorporation of renewable energy resources, including solar, wind, and hydropower, into mainstream economic infrastructures while global momentum toward decarbonisation is accelerating critical barriers, including regulatory inefficiencies. Infrastructure deficits and economic disparities continue to obstruct large-scale implementation; furthermore, the study emphasises the pivotal role of individuals' interactions in strategies. Inclusive policy making fosters social and economic resilience, mitigating the exacerbation of actual disparities. Empirical findings substantiate that associating governance reinforced by targeted investments in sustainable infrastructure fortifies climate resilience and expedites energy transitions.

Green Confusion: Impact of Greenwashing on Consumer Attitudes and Decision-Making

Payal Pattnayak — 2025-08-08

Consumers' increased focus on sustainability is evident in the current marketing scenario, prompting businesses to align their branding and marketing strategies with eco-friendly offerings. This practice has helped many companies build consumer trust. However, many companies are misusing sustainability values and making misleading and unsubstantiated claims about the environmental benefits of their products. This trend is known as Greenwashing. This study aims to identify the prevalence and impact of greenwashing on consumers’ psychology and behaviour in purchase decision-making. It tries to investigate the influence of greenwashing on creating consumer confusion vs. consumer trust. For the purpose of the study, multiple variables are examined, such as consumer attitudes, confusion, trust, knowledge about environmental issues, and the presence of third-party certifications and authentications. This paper utilises a mixed-methods approach; the primary data is collected through a structured questionnaire, and 124 responses are recorded. It is combined with secondary data collection from existing literature, environmental reports, and companies’ sustainability claims. The findings suggested that greenwashing negatively affects consumer psychology and behaviour. Authorities and policymakers play a crucial role in devising practical tactics to counter false sustainability claims. This study is significant for fostering ethical marketing practices, empowering consumers to make informed decisions, and encouraging businesses to set sustainable goals and ensure corporate accountability.

The Role of HR in Driving Organizational Sustainability through Employee Well Being Programs

Sandya Rani Dyageti — 2025-08-08

In the evolving landscape of corporate responsibility, the role of Human Resources (HR) in promoting organizational sustainability has gained significant attention. This paper explores how HR functions can be strategically aligned with sustainability goals through the implementation of employee well-being programs. These programs—ranging from mental health support and flexible work arrangements to ergonomic workspaces and green commuting incentives—serve as vital tools not only for enhancing employee satisfaction and productivity but also for contributing to broader environmental and social objectives. A sustainable organization recognises its workforce as a critical stakeholder in achieving long-term goals. By integrating well-being initiatives into corporate sustainability strategies, HR can foster a culture of health, resilience, and inclusivity. This paper examines real-world case studies and surveys to demonstrate that organizations investing in holistic well-being report improved employee retention, enhanced brand reputation, and greater compliance with Environmental, Social, and Governance (ESG) standards. Moreover, the study highlights the feedback loop between sustainable HR practices and business performance, indicating that employee-centric sustainability initiatives often lead to greater innovation and reduced operational risks. The research underscores the importance of reimagining HR not merely as an administrative function, but as a proactive driver of sustainable transformation. Ultimately, the paper advocates for a shift in HR strategy—from reactive support to strategic leadership—emphasising the need for continuous measurement, employee involvement, and alignment with global sustainability frameworks such as the UN Sustainable Development Goals (SDGs).

Women Entrepreneurs and Startups: Breaking Barriers

Akanksha Mallepally — 2025-08-08

The rise of women entrepreneurs marks a transformative shift in the global start-up ecosystem. Women-led start-ups are not only fostering innovation and economic growth but also promoting diversity and social change. However, women continue to encounter significant barriers, including limited access to funding, gender biases, networking challenges, and work-life balance pressures. This paper explores the evolving role of women entrepreneurs, analyses the obstacles they face, and highlights success stories that serve as beacons of inspiration. By addressing these barriers through supportive policies, mentorship, and inclusive investment practices, the entrepreneurial landscape can become more equitable and dynamic. Empowering women entrepreneurs is essential for building a sustainable and inclusive economy.

Revolutionising Banking and Finance with Artificial Intelligence Smart Solutions for Digital India

Srinivas Naidu — 2025-08-08

Among the many global businesses that have been profoundly affected by artificial intelligence (AI) are the banking and finance industries. Banking and finance have been at the forefront of AI adoption, which has transformed conventional operations by providing new insights into old challenges, better decision-making, and exceptional customer service. This article delves into the several ways AI may be used in the banking and finance industry, discussing the advantages and disadvantages of this technology. Decisions in risk management, fraud detection, credit scoring, and investment strategies have been made more efficient and precise with the use of AI-powered technologies including machine learning, natural language processing, and predictive analytics. For example, AI models can sift through mountains of data to spot fraudulent activity in real time and forecast market trends both of which drastically cut down on financial losses. With the power of natural language processing, chatbots and virtual assistants have revolutionised customer service. They provide round-the-clock support, personalised suggestions, and instantaneous help. Artificial intelligence (AI) apps improve operational efficiency in the banking industry by automating data input, compliance monitoring, and report production, among other repetitive operations. Automating routine tasks via robotic process automation (RPA) helps cut down on human error, speed up procedures, and save money. Artificial intelligence (AI) helps with regulatory compliance by deciphering complex legal frameworks, which is crucial for keeping up with the ever-changing financial rules. Financial organisations may provide loans with greater accuracy and responsibility with the use of AI algorithms that enhance credit risk assessment, hence minimising default risks. Another domain where AI has shown tremendous promise is investment management. The use of machine learning allows robo-advisors and algorithmic trading to optimise portfolio performance while reducing risk.

Sustainable E-Waste Management through Industry 5.0

Archana Chaitankar — 2025-08-08

Rapid technological advancements have led to a substantial demand for electronics products, resulting in the significant expansion of the electronics and hardware industry. Shifts in the characteristics of electronic devices and the presence of enhanced products compel consumers to quickly discard their electronic products. This has led to the generation of e-waste in huge quantities. E-waste poses a health risk because it contains harmful materials such as lead (Pb), hexavalent chromium (Cr⁶⁺), mercury (Hg), cadmium (Cd), and flame retardants like polybrominated biphenyls and polybrominated diphenyl ethers, among others. The management of electronic waste (E-waste) is a major issue in numerous developing nations. Disposing of e-waste with regular municipal trash poses a considerable threat to the environment in developing countries, where there is a deficiency of proper recycling methods and unregulated individuals resort to crude techniques to extract valuable metals for quick profits. To lessen detrimental environmental and public health effects, e-waste must be treated appropriately. The world is now moving towards Industry 5.0 and this industrial revolution focuses on human process integration with social and sustainability aspects. It highlights the human-machine interfaces in the value-creation aspect of business activities to eliminate social constraints. This article explores sustainable management of electronic waste in the context of Industry 5.0.

Social Entrepreneurship Impact on Sustainable Development

D Sri Latha — 2025-08-08

The advancement of a nation relies on its social and economic robustness, along with the contributions of its populace. Their work holds significant importance presently, but it has only been acknowledged by authors outside conventional economic thought in recent times. As emphasis has intensified on the significance of entrepreneurship for economic stability and job development, increased focus has been directed towards the social enterprise sector. Consequently, the novel innovative culture has also permeated the social sphere. Entrepreneurship is typically associated with economic actions that prioritise profit maximisation while disregarding social advantages or society welfare. Social entrepreneurship has emerged as a significant catalyst for positive societal transformation. This analysis explores the function of social entrepreneurs in tackling urgent social and environmental challenges, emphasizing the significance of this innovative business model. Social entrepreneurship entails tackling complex societal challenges and confronting concerns such as unemployment, violence, substance addiction, poverty, and isolation. It promotes sustainable development that respects fundamental rights and maximises resource utilisation. This article is conceptual and examines the definition, characteristics, and significance of social entrepreneurship. Impact of social enterprise, Obligations and duties of social entrepreneurs to society.

AI Agents Improve Automation, Identify Anomalies, and Predict Economic Impacts

A. Rupaveni — 2025-08-08

Agents powered by artificial intelligence greatly enhance anomaly detection, economic forecasting, and robotization of commercial processes. In order to assess the impact on efficiency and judgement, they are also essential. The incorporation of AI agents can enhance economic forecasting, speed the detection of abnormalities, and simplify business operations. In the end, this results in better decisions and outcomes. Businesses are able to spot problems and predict economic trends more rapidly thanks to their enhanced decision-making and efficiency capabilities. This leads to better, more strategic outcomes. Increased automation, anomaly detection, and economic effect prediction are just a few ways in which artificial intelligence (AI) agents are changing industries. With an expected increase from $5.1 billion in 2024 to $47.1 billion by 2030, the market for automation solutions powered by AI is showing signs of significant adoption and trust in these technologies. AI agents significantly boost productivity; businesses have seen a 90% uptick in process quality and a 40% drop in operational expenses as a result. To guarantee security and operational integrity, AI agents must maintain a 95% accuracy rate in anomaly detection. With a 38% increase in fraud detection rates, this is particularly noteworthy in the financial sector. Artificial intelligence (AI) models include real-time data to help organisations overcome market volatility and make the most of their resources; they exceed traditional approaches by 85% in economic forecasting. The capacity of AI agents to boost growth, enhance accuracy, and optimise efficiency across industries is a clear indication of their revolutionary powers. The significance of artificial intelligence (AI) in the pursuit of operational excellence and strategic benefits in the dynamic digital world is highlighted in this study