Chakraborty S. A Study on Hybrid Recommender Systems for Effective Targeted Marketing in E-Commerce Platforms. International Journal of Advances in Business and Management Research [Internet]. 2025 Jun. 12 [cited 2025 Jun. 27];2(4):54-6. Available from: https://ejournal.svgacademy.org/index.php/ijabmr/article/view/183