Chakraborty, Sanjukta. “A Study on Hybrid Recommender Systems for Effective Targeted Marketing in E-Commerce Platforms”. International Journal of Advances in Business and Management Research (IJABMR) 2, no. 4 (June 12, 2025): 54–64. Accessed June 27, 2025. https://ejournal.svgacademy.org/index.php/ijabmr/article/view/183.