P Chakradhar, K Arjun Goud, Patcha Bhujanga Rao and M Vijaya Bhaskar Reddy (2025) “ENTREPRENEURIAL OPPORTUNITIES IN ORGANIC MARKETS: A COMPARATIVE STUDY OF CONSUMER PERCEPTION TOWARDS ORGANIC AND CONVENTIONAL PRODUCTS IN HYDERABAD”, International Journal of Advances in Business and Management Research (IJABMR), 3(Suppl 2), pp. 138–149. doi: 10.62674/ijabmr.2025.v3isupp2.0014.