Kanjilal, Priyanka, Nilanjan Ray, Tanmoy Majumder, Priyanshi Chatterjee, and Sulagna Roy. 2025. “Decoding Servicescape from Ambience to Customer Satisfaction in Indian Urban Restaurants: A Quantitative Approach Using Wilcoxon Signed-Rank Method”. International Journal of Advances in Business and Management Research (IJABMR) 3 (2):57-69. https://doi.org/10.62674/ijabmr.2025.v3i02.006.