CHAKRABORTY, S. A Study on Hybrid Recommender Systems for Effective Targeted Marketing in E-Commerce Platforms. International Journal of Advances in Business and Management Research (IJABMR), [S. l.], v. 2, n. 4, p. 54–64, 2025. DOI: 10.62674/ijabmr.2025.v2i04.006. Disponível em: https://ejournal.svgacademy.org/index.php/ijabmr/article/view/183. Acesso em: 27 jun. 2025.