MOTLANI, S.; CHOUDHARY, S.; JAIN, R. Customization and Personalization: Driving Engagement and Loyalty in the Digital Marketplace. International Journal of Advances in Business and Management Research (IJABMR), [S. l.], v. 2, n. 4, p. 42–53, 2025. DOI: 10.62674/ijabmr.2025.v2i04.005. Disponível em: https://ejournal.svgacademy.org/index.php/ijabmr/article/view/179. Acesso em: 27 jun. 2025.