Sengupta, H. and Kanjilal, P. 2026. TOURISM THROUGH THE LENS: FILM AS A TOOL FOR GLOBAL PLACE PROMOTION. International Journal of Advances in Business and Management Research (IJABMR). 4, 1 (Sep. 2026), 96–109. DOI:https://doi.org/10.62674/ijabmr.2026.v4i01.009.