K S, R. and M, S. 2026. From Credibility to Purchase Intention: The Role of Audience Engagement in Influencer Marketing. International Journal of Advances in Business and Management Research (IJABMR). 3, 4 (Jun. 2026), 1–11. DOI:https://doi.org/10.62674/ijabmr.2026.v3i04.001.