Kanjilal, P., Ray, N., Majumder, T., Chatterjee , P. and Roy, S. 2025. Decoding Servicescape from Ambience to Customer Satisfaction in Indian Urban Restaurants: A Quantitative Approach using Wilcoxon Signed-Rank Method. International Journal of Advances in Business and Management Research (IJABMR). 3, 2 (Dec. 2025), 57–69. DOI:https://doi.org/10.62674/ijabmr.2025.v3i02.006.