[1]
Motlani, S., Choudhary, S. and Jain, R. 2025. Customization and Personalization: Driving Engagement and Loyalty in the Digital Marketplace. International Journal of Advances in Business and Management Research (IJABMR). 2, 4 (Jun. 2025), 42–53. DOI:https://doi.org/10.62674/ijabmr.2025.v2i04.005.